AdSense And Robin Good: The First Italian To Earn His Living From Google – The 7thfloor Interview

Fri, Dec 14, 2007

Leggo attraverso il bellissimo MasterNewMedia.org del nostro più conosciuto “media guru” italiano, Robin Good, gli apprezzamenti per il nostro progetto editoriale, 7th Floor, relativamente al fatto che siamo riusciti, nel nostro piccolo, a dargli una grande visibilità, soprattutto all’interno delle imprese italiane. Nella blogosfera e nei barcamp, ma soprattutto oltreoceano, lui è già oltremodo famoso.

Robin ci ha accompagnato durante tutto quest’anno, è venuto da noi in redazione, è venuto ai nostri Marketing e Business Forum a incontrare manager e altri guru, è venuto al mio master di Domus, è venuto a un sacco di cene a casa mia, con amici e amiche della rete e non! Ecco, questo è quello che vogliamo, mettere in relazione, in modo diretto e disintermediato, chi ha il know how e chi lo sta cercando, fare entrare in contatto chi ha bisogno con chi fa veramente le cose e non con chi parla delle cose che fanno gli altri.

Raccogliere talenti e scoprire persone smart, dargli visibilità sulla carta stampata e sui media digitali, ritagliandoci un ruolo da mediatore e da filtro.

Quello che segue è il testo di Robin, alla fine il link all’articolo in inglese che vi invito a leggere, ricco di link, ma soprattutto un grande esempio di scrittura blog.

Andrea Genovese – a.genovese(at)00map.com

In January of this year while attending the first Romecamp I was approached by a tall gentleman. He showed me a bunch of fancy looking issues of a new magazine called 7thfloor. As I later discovered, 7thfloor is a beautifully designed print magazine distributed free to over 1,000 companies in Italy. Its tagline is “Share your Vision for the Future” and its contents cover a broad range of topics from new media to organizational management.

Photo credit: Lorenzo Maccotta – Location: Art Gallery Marco Rossi Lecce, Rome

The tall guy, was the editor and publisher of the magazine itself, Andrea Genovese, whom I had never met before. He was after me, because he had heard of my online independent work and wanted to do his next issue while giving feature coverage to my story.

The feature got published, and thanks to this, lots of people here in my country, who did not know anything about me, discovered who I was and where all curious to learn more of the how I had been able to do so well in an area everybody considers economically unsustainable. Last but not least someone at Google itself read this story and has written me a kind email asking me whether an English version of this interview existed somewhere.

It didn’t. Until now. Here below in fact is the fully translated, updated, edited, extended and revised English version of my original interview with Andrea Genovese of 7thfloor, which took place in February of this year.

I owe both to 7thfloor and Google a great deal of gratitude for the good things they have brought my way. But it is with the intention to share further my own story, as a trigger for others that may be hesitant or skeptical about becoming online publishers themselves, that I have taken the time to take up Mr Genovese original account and make it into this new story of Robin Good which you can read here below.

Articolo di Robin Good: Living with AdSense