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	<title>7thFLOOR &#187; blog</title>
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	<link>http://www.7thfloor.it</link>
	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>Influence Marketing: i media guadagnati</title>
		<link>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/</link>
		<comments>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 13:54:25 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[digital PR]]></category>
		<category><![CDATA[Forum Digitale]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[web contest]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=5134</guid>
		<description><![CDATA[La reputazione individuale nei Social Media è condivisa e facilmente diffusa per passaparola, positivamente e negativamente, all’interno delle communities in rete, nei social network costruiti sull’amicizia o sulla fiducia nei confronti di alcuni siti/blogger influenti.]]></description>
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		<title>Banche, social media e modelli partecipativi: il caso Webank</title>
		<link>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 08:05:58 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[banche e social media]]></category>
		<category><![CDATA[banking&social]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[catena del valore]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Francesco Delucia]]></category>
		<category><![CDATA[Friendfeed]]></category>
		<category><![CDATA[Gianluca Diegoli]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[Luce De Felice]]></category>
		<category><![CDATA[Mafe de Baggis]]></category>
		<category><![CDATA[Marco Zemperini]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[nuove regole del marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Scribd]]></category>
		<category><![CDATA[Stefano Vitta]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vittoria La Porta]]></category>
		<category><![CDATA[Webank]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4743</guid>
		<description><![CDATA[Strategie di Social Media Marketing per il mondo Corporate: la case history Webank. Quali sono le nuove regole del Marketing e delle PR che possiamo estrapolare dal modello partecipativo proposto da Webank? Ne parliamo con Vittoria La Porta (PR &#038; Brand Reputation Manager) e Francesco Delucia (New Media Communication Specialist) all’interno dell’area Brand Marketing e Comunicazione di Webank.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>E-Creative: art + enterprise + creativity</title>
		<link>http://www.7thfloor.it/2009/06/03/e-creative-venezia-art-enterprise-creativity/</link>
		<comments>http://www.7thfloor.it/2009/06/03/e-creative-venezia-art-enterprise-creativity/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 16:52:57 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[Arte]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[crisi]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[sostenibilità]]></category>
		<category><![CDATA[tecnologie]]></category>
		<category><![CDATA[venezia]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webtv]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2945</guid>
		<description><![CDATA[La chiave per combattere la crisi è da cercare nella partnership tra creatività e innovazione di prodotto, tra ricerca artistica e sperimentazione tecnologica, tra design e sostenibilità. Un nuovo approccio alla produttività in cui la ricerca artistica è antenna per suggerire idee all’impresa, e le tecnologie sono di supporto alla sperimentazione culturale.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Seminari di Web Marketing</title>
		<link>http://www.7thfloor.it/2009/05/07/corsi-seo-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2009/05/07/corsi-seo-e-web-marketing/#comments</comments>
		<pubDate>Thu, 07 May 2009 11:05:35 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[adv]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[aziende]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[corsi]]></category>
		<category><![CDATA[esperienza]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[successo]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2801</guid>
		<description><![CDATA[Rimanere costantemente informati sulle tematiche SEO, sapere come utilizzare strategicamente link sponsorizzati, blog e social network non è più un fattore opzionale ma indispensabile per una strategia di marketing completa e fruttuosa. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Meet The Media Guru: Cory Doctorow</title>
		<link>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/</link>
		<comments>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 23:22:35 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[boing boing]]></category>
		<category><![CDATA[Cory Doctorow]]></category>
		<category><![CDATA[editoria digitale]]></category>
		<category><![CDATA[Mattei]]></category>
		<category><![CDATA[meet the media guru]]></category>
		<category><![CDATA[mgm]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2594</guid>
		<description><![CDATA[Scenari dell'editoria digitale
BoingBoing.net - L'era della distrazione

Cory Doctorow porta a Meet the Media Guru la sua esperienza di scrittore fantascientifico e blogger tra i più amati della rete e lancia le proprie riflessioni su tecnologia, società, creatività e futuro.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>WhiteHouse.gov: Obama cambia subito il sito del governo USA</title>
		<link>http://www.7thfloor.it/2009/01/21/whitehousegov-obama-cambia-subito-il-sito-del-governo-usa/</link>
		<comments>http://www.7thfloor.it/2009/01/21/whitehousegov-obama-cambia-subito-il-sito-del-governo-usa/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 14:13:08 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[WhiteHouse.gov]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2367</guid>
		<description><![CDATA[L'amministrazione Obama ha rilanciato il sito Web della Casa Bianca ieri, aggiungendo un blog e molte nuove caratteristiche al fine di renderlo più interattivo.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/01/21/whitehousegov-obama-cambia-subito-il-sito-del-governo-usa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cataloghi libri, editoria online, guadagnare con internet, ebooks e nuovi media</title>
		<link>http://www.7thfloor.it/2008/12/04/pubblicare-libri-online-ed-editoria-guadagnare-con-internet-e-gli-ebooks-libri-e-nuovi-media/</link>
		<comments>http://www.7thfloor.it/2008/12/04/pubblicare-libri-online-ed-editoria-guadagnare-con-internet-e-gli-ebooks-libri-e-nuovi-media/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 08:10:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Catalogo libri]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Convegni]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Editori Di Libri Elettronici]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[giornalismo]]></category>
		<category><![CDATA[Guadagnare con internet]]></category>
		<category><![CDATA[Impresa editoriale]]></category>
		<category><![CDATA[libri]]></category>
		<category><![CDATA[News & events]]></category>
		<category><![CDATA[Nuovi Media]]></category>
		<category><![CDATA[Pubblicare Libri Online]]></category>
		<category><![CDATA[Riviste]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Stampa]]></category>
		<category><![CDATA[tecnologie]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1837</guid>
		<description><![CDATA[Fiera della piccola e media editoria Cataloghi libri, Pubblicare Libri, Online Ed Editoria, Guadagnare Con Internet Ed Ebooks, Blog E Second Life, ma anche letteratura, distribuzione e nuove tecnologie per le imprese editoriali tradizionali. Ci saremo anche noi di 7thFLOOR a scoprire tutte le novità della settima edizione della Fiera della piccola e media editoria. [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/12/04/pubblicare-libri-online-ed-editoria-guadagnare-con-internet-e-gli-ebooks-libri-e-nuovi-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>WIRED. Tutto Quello Che Avreste Voluto Sapere Sul Lancio Più Atteso Di Internet E Non Avete Mai Osato Chiedere</title>
		<link>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/</link>
		<comments>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:49:35 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Alexandra Parolini]]></category>
		<category><![CDATA[Angelo Di Veroli]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cambiamento]]></category>
		<category><![CDATA[campagna di lancio]]></category>
		<category><![CDATA[colazione da Wired]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Laura Penitenti]]></category>
		<category><![CDATA[Lele Dainesi]]></category>
		<category><![CDATA[lifestream]]></category>
		<category><![CDATA[lovemark]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[Marketing & innovation]]></category>
		<category><![CDATA[Mogulus]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Paolo Iabichino]]></category>
		<category><![CDATA[Redazione 2.0]]></category>
		<category><![CDATA[Riccardo Luna]]></category>
		<category><![CDATA[weWIRED]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[WIRED Italia]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1551</guid>
		<description><![CDATA[Riccardo Luna, il Direttore di WIRED Italia, ha organizzato una tavola rotonda per l'inizio della campagna di lancio della testata: è l'occasione ideale per una veloce carrellata su alcune parole chiave del progetto e le persone che vi stanno dietro. ]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Nasce il Blog di Self Portrait</title>
		<link>http://www.7thfloor.it/2008/11/11/nasce-il-blog-di-self-portrait/</link>
		<comments>http://www.7thfloor.it/2008/11/11/nasce-il-blog-di-self-portrait/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 08:27:02 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[autoritratto]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[counseling]]></category>
		<category><![CDATA[Cristina Nunex]]></category>
		<category><![CDATA[formazione]]></category>
		<category><![CDATA[Self-Portrait]]></category>
		<category><![CDATA[self-portrait experience]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1495</guid>
		<description><![CDATA[Sula pulsione autobiografica di raccontarsi per riscoprirsi, Cristina Nuñez ci lavora da 20 anni, ancora prima di diventare fotografa. Insegna autoritratto, anche in azienda e ora diventa un appassionante percorso di formazione anche online sul suo nuovo blog: The Self-Portrait Blog. &#8220;Il gran numero di autoritratti che riempie i siti internazionali come Youtube, Myspace, Flickr [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enterprise 2.0: La Rivoluzione dei Social Media entra nelle Imprese</title>
		<link>http://www.7thfloor.it/2008/06/15/enterprise20-i-social-network-nelle-imprese/</link>
		<comments>http://www.7thfloor.it/2008/06/15/enterprise20-i-social-network-nelle-imprese/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 19:47:33 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business community]]></category>
		<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[evento]]></category>
		<category><![CDATA[feed rss]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[International Forum on Enterprise 2.0]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[Key technology]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[open knowledge]]></category>
		<category><![CDATA[organizzazione]]></category>
		<category><![CDATA[sistemi di tagging]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[università insubria]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/15/enterprise20-i-social-network-nelle-imprese/</guid>
		<description><![CDATA[Enterprise 2.0: Nuovi paradigmi per l&#8217;innovazione e l&#8217;organizzazione dell&#8217;impresa La rivoluzione dei social network entra in azienda, mette al centro le persone e impone una revisione radicale dei modelli organizzativi e dei rapporti con il mondo esterno. Cosa accomuna Pixar, P&#38;G, Mc Donald&#8217;s, Motorola, Pfizer, At&#38;t, Enel? La risposta è nascosta nell&#8217;Enterprise 2.0, un fenomeno [...]]]></description>
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