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	<title>7thFLOOR &#187; brand</title>
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		<title>Banche, social media e modelli partecipativi: il caso Webank</title>
		<link>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 08:05:58 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[banche e social media]]></category>
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		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[Francesco Delucia]]></category>
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		<category><![CDATA[Gianluca Diegoli]]></category>
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		<category><![CDATA[Luce De Felice]]></category>
		<category><![CDATA[Mafe de Baggis]]></category>
		<category><![CDATA[Marco Zemperini]]></category>
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		<category><![CDATA[nuove regole del marketing]]></category>
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		<category><![CDATA[Stefano Vitta]]></category>
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		<category><![CDATA[Vittoria La Porta]]></category>
		<category><![CDATA[Webank]]></category>
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		<guid isPermaLink="false">http://www.7thfloor.it/?p=4743</guid>
		<description><![CDATA[Strategie di Social Media Marketing per il mondo Corporate: la case history Webank. Quali sono le nuove regole del Marketing e delle PR che possiamo estrapolare dal modello partecipativo proposto da Webank? Ne parliamo con Vittoria La Porta (PR &#038; Brand Reputation Manager) e Francesco Delucia (New Media Communication Specialist) all’interno dell’area Brand Marketing e Comunicazione di Webank.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE</title>
		<link>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/</link>
		<comments>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 10:25:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Assodigitale]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Forum Comunicazione Italiana]]></category>
		<category><![CDATA[Genovese]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[TheBlogTV]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2640</guid>
		<description><![CDATA[Forum della Comunicazione Italiana Roma, Palazzo dei Congressi &#8211; EUR Sala 3 (ore 14:00-16:00) SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE Perché Barack Obama è stato eletto uomo marketing dell&#8217;anno? Consum-Autori e Social Media stanno ridefinendo le regole e le strategie della comunicazione? Quali strategie per competere tra concetti innovativi e tendenze [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barack Obama e la Comunicazione 2.0: a Scuola di Social Media Marketing</title>
		<link>http://www.7thfloor.it/2009/01/20/master-iulm-social-media-marketing-web-20-a-scuola-di-barack-obama/</link>
		<comments>http://www.7thfloor.it/2009/01/20/master-iulm-social-media-marketing-web-20-a-scuola-di-barack-obama/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 15:39:14 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campagna elettorale]]></category>
		<category><![CDATA[comunicazione aziendale]]></category>
		<category><![CDATA[comunicazione web]]></category>
		<category><![CDATA[formazione]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[spin doctor]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2315</guid>
		<description><![CDATA[Ora che Barack Obama è diventato il nuovo Presidente degli Stati Uniti se ne sono accorti tutti. Il giovane avvocato di Honolulu, oltre ad avere idee, talento e capacità di leadership, ha cambiato le regole del marketing elettorale, attirando l'attenzione del grande pubblico e del mondo manageriale sulle potenzialità dei nuovi modelli della Rete: social media e comunicazione Web 2.0.]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>WIRED. Tutto Quello Che Avreste Voluto Sapere Sul Lancio Più Atteso Di Internet E Non Avete Mai Osato Chiedere</title>
		<link>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/</link>
		<comments>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:49:35 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Alexandra Parolini]]></category>
		<category><![CDATA[Angelo Di Veroli]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cambiamento]]></category>
		<category><![CDATA[campagna di lancio]]></category>
		<category><![CDATA[colazione da Wired]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Laura Penitenti]]></category>
		<category><![CDATA[Lele Dainesi]]></category>
		<category><![CDATA[lifestream]]></category>
		<category><![CDATA[lovemark]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[Marketing & innovation]]></category>
		<category><![CDATA[Mogulus]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Paolo Iabichino]]></category>
		<category><![CDATA[Redazione 2.0]]></category>
		<category><![CDATA[Riccardo Luna]]></category>
		<category><![CDATA[weWIRED]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[WIRED Italia]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1551</guid>
		<description><![CDATA[Riccardo Luna, il Direttore di WIRED Italia, ha organizzato una tavola rotonda per l'inizio della campagna di lancio della testata: è l'occasione ideale per una veloce carrellata su alcune parole chiave del progetto e le persone che vi stanno dietro. ]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Design Continuum: Experience Amplifon</title>
		<link>http://www.7thfloor.it/2008/06/15/experience-design-continuum-amplifon/</link>
		<comments>http://www.7thfloor.it/2008/06/15/experience-design-continuum-amplifon/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 20:15:49 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acquisto]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[design continuum]]></category>
		<category><![CDATA[Design e creatività]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[negozio amplifon]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retail experience]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[valentina ziliani]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/15/experience-design-continuum-amplifon/</guid>
		<description><![CDATA[Continuum Experience di Andrea Genovese e Gioacchino Difazio Fin dal 1983 Continuum (www.dcontinuum.com) è una delle più importanti aziende mondiali nell&#8217;innovazione dei prodotti industriali. Il nome scelto dai fondatori, sancisce la nascita di un nuovo modo di intendere il design: non più fatto da soli designer, ma da gruppi di lavoro eterogenei, un continuum appunto [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/06/15/experience-design-continuum-amplifon/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MICROSOFT &#8211; YAHOO!: I NUOVI SCENARI INTERNET SECONDO NIELSEN ONLINE</title>
		<link>http://www.7thfloor.it/2008/02/05/microsoft-yahoo-i-nuovi-scenari-internet-secondo-nielsen-online/</link>
		<comments>http://www.7thfloor.it/2008/02/05/microsoft-yahoo-i-nuovi-scenari-internet-secondo-nielsen-online/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 14:05:20 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[analisi]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Governance e sviluppo delle reti]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/02/05/microsoft-yahoo-i-nuovi-scenari-internet-secondo-nielsen-online/</guid>
		<description><![CDATA[MICROSOFT LANCIA L&#8217;OPA A YAHOO! I NUOVI SCENARI INTERNETSECONDO NIELSEN ONLINE Milano, 05 febbraio 2008 &#8211; Nielsen Online, leader globale nelle analisi e ricerche su internet, comunica i dati ufficiali relativi allo scenario internet a livello mondiale, statunitense e italiano a seguito dell&#8217;OPA lanciata da Microsoft a Yahoo! La notizia dell&#8217;offerta lanciata da Microsoft su [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nasce TBTV: Piattaforma di Produzione Open Source Per Creare Programmi TV, Film E Spot Pubblicitari</title>
		<link>http://www.7thfloor.it/2007/12/12/tbtv-piattaforma-opensource-produzione-per-videoblogger-videomaker/</link>
		<comments>http://www.7thfloor.it/2007/12/12/tbtv-piattaforma-opensource-produzione-per-videoblogger-videomaker/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 13:06:59 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[accessibilità]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[sport]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2007/12/12/tbtv-piattaforma-opensource-produzione-per-videobloggere-videomaker/</guid>
		<description><![CDATA[Cari videoblogger e videomaker, dopo un anno e mezzo dalla nascita e dall&#8217;esplosione in Italia del fenomeno degli «user generated content», TheBlogTv, pioniere italiano di questo nuovo linguaggio, lancia la nuova piattaforma UGC. Il primo passo di questo rinnovamento è il nuovo nome che diventa TBTV, ovvero le iniziali di TheBlogTv, sicuramente più efficace e [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AMF Ventures e il Futuro del &#8220;Mobile Web 2.0&#8243;</title>
		<link>http://www.7thfloor.it/2007/12/10/amf-venture-mobile-web-20/</link>
		<comments>http://www.7thfloor.it/2007/12/10/amf-venture-mobile-web-20/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 07:00:58 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Hi-Tech]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2007/12/10/amf-venture-mobile-web-20/</guid>
		<description><![CDATA[Vi offriamo un testo molto interessante sulle nuove dinamiche del Mobile Web 2.0 proposto da Tony Fish, CEO di AMF Ventures. Il testo è stato segnalato da Andrey Golub di Milan IN. AMF Ventures is pleased to announce a new skill practice focused on delivering professional consultancy services that will enable your enterprise to build [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2007/12/10/amf-venture-mobile-web-20/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Una Visione Strategica Del Retail</title>
		<link>http://www.7thfloor.it/2007/12/06/future-concept-lab-retail-distribuzione/</link>
		<comments>http://www.7thfloor.it/2007/12/06/future-concept-lab-retail-distribuzione/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 07:20:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[Creatività]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Francesco Morace]]></category>
		<category><![CDATA[future concept lab]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moda]]></category>
		<category><![CDATA[network]]></category>
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		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
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		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2007/12/06/future-concept-lab-retail-distribuzione/</guid>
		<description><![CDATA[Future Concept Lab: Real Trends 2007 &#8211; Retail Come cambia la distribuzione di Francesco Morace Negli ultimi dieci anni il mondo della distribuzione è diventato un serbatoio di conoscenze e di talento creativo che non coinvolgono solo le persone a livello commerciale, ma che diventano una nuova modalità relazione ed emozionale. Al contrario di solo [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Good Morning Mr.Brand, un libro per conoscere l&#8217;umanità del marchio d&#8217;impresa</title>
		<link>http://www.7thfloor.it/2007/11/05/good-morning-mr-brand-mirko-nesurini/</link>
		<comments>http://www.7thfloor.it/2007/11/05/good-morning-mr-brand-mirko-nesurini/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 10:46:44 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Hoepli]]></category>
		<category><![CDATA[marca]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nesurini]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2007/11/05/good-morning-mr-brand-mirko-nesurini/</guid>
		<description><![CDATA[&#8220;Questo lavoro di Mirko Nesurini è caldamente raccomandato a tutti i professionisti del marketing e ai manager che hanno un interesse verso i più nuovi approcci del marketing. L&#8217;autore definisce l&#8217;innovativo concetto di reinterpretazione della marca nell&#8217;ottica della psicologia cognitivo-comportamentale&#8230;&#8221; (Manvinder Singh Banga) L&#8217;apertura della prefazione al libro scritta dal presidente del colosso Foods Unilever, [...]]]></description>
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