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	<title>7thFLOOR &#187; forum</title>
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	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>Banche, social media e modelli partecipativi: il caso Webank</title>
		<link>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2010/09/14/webank-banche-social-media-e-web-marketing/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 08:05:58 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[banche e social media]]></category>
		<category><![CDATA[banking&social]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[catena del valore]]></category>
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		<category><![CDATA[forum]]></category>
		<category><![CDATA[Francesco Delucia]]></category>
		<category><![CDATA[Friendfeed]]></category>
		<category><![CDATA[Gianluca Diegoli]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[Luce De Felice]]></category>
		<category><![CDATA[Mafe de Baggis]]></category>
		<category><![CDATA[Marco Zemperini]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[nuove regole del marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Scribd]]></category>
		<category><![CDATA[Stefano Vitta]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vittoria La Porta]]></category>
		<category><![CDATA[Webank]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4743</guid>
		<description><![CDATA[Strategie di Social Media Marketing per il mondo Corporate: la case history Webank. Quali sono le nuove regole del Marketing e delle PR che possiamo estrapolare dal modello partecipativo proposto da Webank? Ne parliamo con Vittoria La Porta (PR &#038; Brand Reputation Manager) e Francesco Delucia (New Media Communication Specialist) all’interno dell’area Brand Marketing e Comunicazione di Webank.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Editech 2009 &#8211; Editoria e innovazione tecnologica</title>
		<link>http://www.7thfloor.it/2009/06/22/mercato-ebook-editech-2009-editoria-tecnologie/</link>
		<comments>http://www.7thfloor.it/2009/06/22/mercato-ebook-editech-2009-editoria-tecnologie/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:45:40 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Ebook]]></category>
		<category><![CDATA[editech]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Futuro]]></category>
		<category><![CDATA[libri]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[tecnologie]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=3349</guid>
		<description><![CDATA[Una giornata internazionale di studio e approfondimento organizzata dall’Associazione Italiana Editori (AIE) per far conoscere agli operatori, ancor prima che al grande pubblico, le tendenze in atto e le prospettive nell’ambito del’innovazione tecnologica nel settore editoriale. Le cifre dell’International digital publishing forum, saranno presentate il 25 giugno a Milano (sede Siemens – viale  Piero e [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/06/22/mercato-ebook-editech-2009-editoria-tecnologie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Than Zero Crossmedia Festival</title>
		<link>http://www.7thfloor.it/2009/06/10/more-than-zero-crossmedia-festival-2009/</link>
		<comments>http://www.7thfloor.it/2009/06/10/more-than-zero-crossmedia-festival-2009/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 10:31:51 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[cantieri creativi]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[crossmedia]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[more than zero festival]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[professioni]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=3071</guid>
		<description><![CDATA[Milano, 18 Giugno. Professionisti della comunicazione, dell’audiovisivo e dell’ICT, studenti, docenti, giornalisti, opinion maker, pubblicitari, broadcaster si confronteranno per dare vita a progetti di comunicazione crossmediali che utilizzano tutti i canali media, dal web al cinema, dai cellulari alla tv, dalla radio ai mezzi alternativi, per cambiare il modo di comunicare un brand, fare politica, giornalismo, cinema, radio.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE</title>
		<link>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/</link>
		<comments>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 10:25:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Assodigitale]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Forum Comunicazione Italiana]]></category>
		<category><![CDATA[Genovese]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[TheBlogTV]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2640</guid>
		<description><![CDATA[Forum della Comunicazione Italiana Roma, Palazzo dei Congressi &#8211; EUR Sala 3 (ore 14:00-16:00) SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE Perché Barack Obama è stato eletto uomo marketing dell&#8217;anno? Consum-Autori e Social Media stanno ridefinendo le regole e le strategie della comunicazione? Quali strategie per competere tra concetti innovativi e tendenze [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Successo Nel Lavoro? Il Management Delle Emozioni E Dei Sentimenti</title>
		<link>http://www.7thfloor.it/2008/12/01/daniel-goleman-leadership-il-management-delle-emozioni-e-dei-sentimenti/</link>
		<comments>http://www.7thfloor.it/2008/12/01/daniel-goleman-leadership-il-management-delle-emozioni-e-dei-sentimenti/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 11:56:59 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[cambiamento]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consulenza]]></category>
		<category><![CDATA[Consulenza psicologica]]></category>
		<category><![CDATA[Daniel Goleman]]></category>
		<category><![CDATA[formazione]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[HSM Italia]]></category>
		<category><![CDATA[Intelligenza Emotiva]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[motivazione]]></category>
		<category><![CDATA[Organizzazioni]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[successo]]></category>
		<category><![CDATA[sviluppo]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1767</guid>
		<description><![CDATA[Ragione o sentimento?  I veri leader usano il cuore In ufficio o nella vita, la &#8220;killer application&#8221; per avere successo è l&#8217;intelligenza emotiva. Parola di Daniel Goleman. 7thFLOOR lo ha incontrato al World High Performance Forum, per parlare di stili di leadership, difficoltà psicologiche di organizzazioni e manager, emozioni e sentimenti nelle organizzazioni. La ricetta [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/12/01/daniel-goleman-leadership-il-management-delle-emozioni-e-dei-sentimenti/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Il Vero E-Learning</title>
		<link>http://www.7thfloor.it/2008/06/23/il-vero-e-learning/</link>
		<comments>http://www.7thfloor.it/2008/06/23/il-vero-e-learning/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 07:11:46 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing e innovazione]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[organizzazione]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[università]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/23/il-vero-e-learning/</guid>
		<description><![CDATA[IL VERO E-LEARNING Intervista ad Alberto Quagliata Professore Associato di Didattica generale e di Tecniche della Formazione A cura di Alessia Vagliviello Sentiamo spesso parlare di e-learning, ma ci sembra una pratica ancora in &#8220;sperimentazione&#8221;. E&#8217; una modalità di progettazione e fruizione della formazione che modifica i tempi, i luoghi e le forme con cui [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/06/23/il-vero-e-learning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Al via il World Marketing &amp; Sales Forum di Milano e il nuovo numero di 7thFloor</title>
		<link>http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/</link>
		<comments>http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 06:21:23 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[distribuzione]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hsm]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/</guid>
		<description><![CDATA[Al via il World Marketing &#38; Sales Forum di Milano (17 e 18 giugno 2008), presso il Teatro dal Verme in via Giacomo Puccini (Cadorna-Cairoli). All&#8217;interno &#8211; e nelle aziende che già lo ricevono &#8211; in distribuzione il nuovo numero di 7thFloor, il 12° (indice dei contenuti ed editoriale di Francesco Morace). Pronti per l&#8217;incontro [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Private Meeting con Chris Anderson (Wired) al World Marketing &amp; Sales Forum</title>
		<link>http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/</link>
		<comments>http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 18:24:16 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[chris anderson]]></category>
		<category><![CDATA[community]]></category>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[hsm]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mgm]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[world marketing forum]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/</guid>
		<description><![CDATA[Se sei intezionato a seguire il World Marketing &#38; Sales Forum (Milano 17 e 18 giugno 2008), puoi registrarti con il codice di 7thfloor e il giorno 17 giugno presso il Teatro dal Verme di Milano puoi partecipare ad un incontro, privato e riservato a poche persone, con Chris Anderson, teorico della coda lunga e [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Corporate blogging, internet advertising e digital PR</title>
		<link>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</link>
		<comments>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/#comments</comments>
		<pubDate>Tue, 06 May 2008 07:11:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[azienda]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consulenza]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[governo]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mclips]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[potere]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[reti]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</guid>
		<description><![CDATA[Perché mai le imprese dovrebbero interessarsi ai blog, ai social network e alle nuove applicazioni web 2.0? I manager che conoscono la risposta sono sempre più numerosi: alcuni se ne sono occupati con la giusta attenzione e ne hanno tratto un sensibile vantaggio di immagine per la propria organizzazione; altri se ne sono disinteressati, solo [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>MORE THAN ZERO: Festival Dei Contenuti Crossmediali</title>
		<link>http://www.7thfloor.it/2008/03/26/festival-morethanzero-milano/</link>
		<comments>http://www.7thfloor.it/2008/03/26/festival-morethanzero-milano/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 16:59:57 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[distribuzione]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[laura tettamanzi]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[more than zero]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[reti]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/03/26/festival-morethanzero-milano/</guid>
		<description><![CDATA[MORE THAN ZERO: SI APRE LA PRIMA EDIZIONE DEL FESTIVAL DEDICATO AI CONTENUTI CROSSMEDIALI. KEYNOTE DELLA PRIMA GIORNATA: JOI ITO Dal 27 al 29 marzo il More Than Zero Crossmedia Festival porta sul palco milanese ospiti internazionali, manager, produttori, sviluppatori e designer. Numerosi gli ospiti della prima giornata e le occasioni di confronto diretto tra [...]]]></description>
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