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	<title>7thFLOOR &#187; google</title>
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	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>Influence Marketing: i media guadagnati</title>
		<link>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/</link>
		<comments>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 13:54:25 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[In primo piano]]></category>
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		<description><![CDATA[La reputazione individuale nei Social Media è condivisa e facilmente diffusa per passaparola, positivamente e negativamente, all’interno delle communities in rete, nei social network costruiti sull’amicizia o sulla fiducia nei confronti di alcuni siti/blogger influenti.]]></description>
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		<title>Granarolo è il primo brand a utilizzare il nuovo formato pre-roll su YouTube</title>
		<link>http://www.7thfloor.it/2009/06/15/granarolo-web-advertising-brand-formato-video-pre-roll-youtube/</link>
		<comments>http://www.7thfloor.it/2009/06/15/granarolo-web-advertising-brand-formato-video-pre-roll-youtube/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:08:41 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[Granarolo]]></category>
		<category><![CDATA[pre-roll]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web advertising]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA["YouTube si dimostra una piattaforma di comunicazione strategica anche per veicolare messaggi legati ai prodotti di largo consumo”, ha dichiarato Francesca Mortari, Head of YouTube and Google Display. Il test del formato pre-roll in Italia con Granarolo.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Seminari di Web Marketing</title>
		<link>http://www.7thfloor.it/2009/05/07/corsi-seo-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2009/05/07/corsi-seo-e-web-marketing/#comments</comments>
		<pubDate>Thu, 07 May 2009 11:05:35 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[adv]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[aziende]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[corsi]]></category>
		<category><![CDATA[esperienza]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[successo]]></category>

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		<description><![CDATA[Rimanere costantemente informati sulle tematiche SEO, sapere come utilizzare strategicamente link sponsorizzati, blog e social network non è più un fattore opzionale ma indispensabile per una strategia di marketing completa e fruttuosa. ]]></description>
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		<title>SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE</title>
		<link>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/</link>
		<comments>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 10:25:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Assodigitale]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Forum Comunicazione Italiana]]></category>
		<category><![CDATA[Genovese]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[TheBlogTV]]></category>

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		<description><![CDATA[Forum della Comunicazione Italiana Roma, Palazzo dei Congressi &#8211; EUR Sala 3 (ore 14:00-16:00) SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE Perché Barack Obama è stato eletto uomo marketing dell&#8217;anno? Consum-Autori e Social Media stanno ridefinendo le regole e le strategie della comunicazione? Quali strategie per competere tra concetti innovativi e tendenze [...]]]></description>
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		<title>LeWebParis&#8217;08: l&#8217;Amore, il Web, Parigi, i Blogger e Robin Good</title>
		<link>http://www.7thfloor.it/2008/12/09/lewebparis08-web-paris-dirette-video-blogger-robin-good/</link>
		<comments>http://www.7thfloor.it/2008/12/09/lewebparis08-web-paris-dirette-video-blogger-robin-good/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 09:17:53 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[LeWebParis]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Roberto Galoppini]]></category>
		<category><![CDATA[Robin Good]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[successo]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1869</guid>
		<description><![CDATA[La più importante conferenza sullo stato dell'arte di internet in Europa. Per due giorni Parigi diventa il centro del Web. Vuoi capire anche tu cosa sta accadendo nella rete in questo momento? Quali sono i progetti web più interessanti, i blogger di successo, le nuove startup che sfideranno le grandi imprese digitali?]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2008/12/09/lewebparis08-web-paris-dirette-video-blogger-robin-good/feed/</wfw:commentRss>
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		<title>Motor show &#8211; auto online ed ecommerce: ricerca Google sul mercato dell&#8217;automobile</title>
		<link>http://www.7thfloor.it/2008/12/05/motor-show-auto-online-ecommerce-ricerca-google-mercato-automobile/</link>
		<comments>http://www.7thfloor.it/2008/12/05/motor-show-auto-online-ecommerce-ricerca-google-mercato-automobile/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 09:26:59 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[auto online]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Citroen]]></category>
		<category><![CDATA[decisioni d'acquisto]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[infocommerce]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[Motorshow]]></category>
		<category><![CDATA[pubblicità online]]></category>
		<category><![CDATA[ricerche mercato auto]]></category>
		<category><![CDATA[vendita automobili]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1849</guid>
		<description><![CDATA[Apre al pubblico il MOTOR SHOW 2008 di Bologna, il 33° Salone Internazionale dell'Automobile. Come i consumatori europei utilizzano internet nel processo di ricerca e di acquisto di un'automobile nuova o usata? Google può aiutare le case automobilistiche nella fase di ricerca online e raccolta di informazioni, selezione, comparazione e perfezionamento della scelta, che precedono la decisione d'acquisto di un'auto. 
]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Online Marketing Challenge 2009: Strategie di Marketing per Team Universitari</title>
		<link>http://www.7thfloor.it/2008/10/20/google-online-marketing-challenge-2009-strategie-di-marketing-per-team-universitari/</link>
		<comments>http://www.7thfloor.it/2008/10/20/google-online-marketing-challenge-2009-strategie-di-marketing-per-team-universitari/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 09:54:02 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Challenge 2009]]></category>
		<category><![CDATA[concorso]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1278</guid>
		<description><![CDATA[Google Online Marketing Challenge 2009 Sono aperte le iscrizioni al concorso internazionale di Google che coinvolge gli studenti nella pianificazione di campagne di advertising online per le PMI L&#8217;Online Marketing Challenge 2009 di Google, il concorso internazionale che incoraggia team universitari a mettersi in gara, sviluppando la miglior strategia di marketing per le aziende locali. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Al via il World Marketing &amp; Sales Forum di Milano e il nuovo numero di 7thFloor</title>
		<link>http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/</link>
		<comments>http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 06:21:23 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[distribuzione]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hsm]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/17/al-via-il-world-marketing-sales-forum-di-milano-e-il-nuovo-numero-di-7thfloor/</guid>
		<description><![CDATA[Al via il World Marketing &#38; Sales Forum di Milano (17 e 18 giugno 2008), presso il Teatro dal Verme in via Giacomo Puccini (Cadorna-Cairoli). All&#8217;interno &#8211; e nelle aziende che già lo ricevono &#8211; in distribuzione il nuovo numero di 7thFloor, il 12° (indice dei contenuti ed editoriale di Francesco Morace). Pronti per l&#8217;incontro [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Private Meeting con Chris Anderson (Wired) al World Marketing &amp; Sales Forum</title>
		<link>http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/</link>
		<comments>http://www.7thfloor.it/2008/06/04/wmsf-7thfloor-anderson/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 18:24:16 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
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		<category><![CDATA[hsm]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mgm]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[world marketing forum]]></category>

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		<description><![CDATA[Se sei intezionato a seguire il World Marketing &#38; Sales Forum (Milano 17 e 18 giugno 2008), puoi registrarti con il codice di 7thfloor e il giorno 17 giugno presso il Teatro dal Verme di Milano puoi partecipare ad un incontro, privato e riservato a poche persone, con Chris Anderson, teorico della coda lunga e [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Corporate blogging, internet advertising e digital PR</title>
		<link>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</link>
		<comments>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/#comments</comments>
		<pubDate>Tue, 06 May 2008 07:11:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[azienda]]></category>
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		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consulenza]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[governo]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mclips]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
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		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[reti]]></category>
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		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</guid>
		<description><![CDATA[Perché mai le imprese dovrebbero interessarsi ai blog, ai social network e alle nuove applicazioni web 2.0? I manager che conoscono la risposta sono sempre più numerosi: alcuni se ne sono occupati con la giusta attenzione e ne hanno tratto un sensibile vantaggio di immagine per la propria organizzazione; altri se ne sono disinteressati, solo [...]]]></description>
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