<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>7thFLOOR &#187; Social Media Marketing</title>
	<atom:link href="http://www.7thfloor.it/tag/social-media-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.7thfloor.it</link>
	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
	<lastBuildDate>Wed, 30 Nov 2011 10:20:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Influence Marketing: i media guadagnati</title>
		<link>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/</link>
		<comments>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 13:54:25 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[digital PR]]></category>
		<category><![CDATA[Forum Digitale]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[web contest]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=5134</guid>
		<description><![CDATA[La reputazione individuale nei Social Media è condivisa e facilmente diffusa per passaparola, positivamente e negativamente, all’interno delle communities in rete, nei social network costruiti sull’amicizia o sulla fiducia nei confronti di alcuni siti/blogger influenti.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2011/03/07/social-media-marketing-i-media-guadagnati-andrea-genovese/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Marketing Revolution Summit</title>
		<link>http://www.7thfloor.it/2010/06/11/online-marketing-come-internet-ha-cambiato-le-regole-del-marketing-e-delle-pr/</link>
		<comments>http://www.7thfloor.it/2010/06/11/online-marketing-come-internet-ha-cambiato-le-regole-del-marketing-e-delle-pr/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:21:24 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Business International]]></category>
		<category><![CDATA[Convegno]]></category>
		<category><![CDATA[Digital Influence]]></category>
		<category><![CDATA[digital PR]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Online Marketing Revolution Summit]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4557</guid>
		<description><![CDATA[Convegno-evento il 23 Giugno a Milano per fare il punto sullo stato dell'arte del nuovo Internet Marketing. Come Internet ha cambiato le regole del Marketing e delle PR? La convergenza del Marketing e delle PR sul Web. Il media mix ideale tra canali posseduti, comprati e guadagnati. Google Marketing Vs Social Media Marketing Vs Display Advertising. by Business International - 7thFLOOR.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2010/06/11/online-marketing-come-internet-ha-cambiato-le-regole-del-marketing-e-delle-pr/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Intervista Video ad Andrea Genovese, Banche e Web Marketing</title>
		<link>http://www.7thfloor.it/2010/06/10/intervista-video-ad-andrea-genovese-banche-e-web-marketing/</link>
		<comments>http://www.7thfloor.it/2010/06/10/intervista-video-ad-andrea-genovese-banche-e-web-marketing/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 12:41:23 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[NetTV]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[7thfloor 1]]></category>
		<category><![CDATA[ABI]]></category>
		<category><![CDATA[Abi Eventi]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Basilea 3]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4551</guid>
		<description><![CDATA[Share]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2010/06/10/intervista-video-ad-andrea-genovese-banche-e-web-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategie di Marketing per i Social Media: Report 2010 Nielsen &#8211; Facebook &#8211; Social Media Examiner</title>
		<link>http://www.7thfloor.it/2010/05/04/strategie-marketing-social-media-report-2010-nielsen-facebook/</link>
		<comments>http://www.7thfloor.it/2010/05/04/strategie-marketing-social-media-report-2010-nielsen-facebook/#comments</comments>
		<pubDate>Tue, 04 May 2010 08:14:48 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[case history social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[report 2010]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[strategie digitali vincenti]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4353</guid>
		<description><![CDATA[Strategie Digitali Vincenti: qual è la strategia migliore per promuovere il proprio brand nei social media? quali risultati possiamo ottenere e che cosa siamo in grado di misurare? Le risposte nei Report Nielsen Facebook e Social Media Examiner e nelle domande-brainstorming di 7thFloor.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2010/05/04/strategie-marketing-social-media-report-2010-nielsen-facebook/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Scorporate: dal crowdsourcing ai nuovi modelli d’impresa open</title>
		<link>http://www.7thfloor.it/2010/02/16/crowdsourcing-nuovi-modelli-impresa/</link>
		<comments>http://www.7thfloor.it/2010/02/16/crowdsourcing-nuovi-modelli-impresa/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:13:07 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[Scorporate]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4169</guid>
		<description><![CDATA[Proprio in occasione della presentazione delle nuove annualità dei Master in Tourism Management e in Social Media Marketing &#038; Web Communication, ho potuto partecipare e condurre una tavola rotonda accesa, un confronto corpo a corpo, tra agenzie di comunicazione, aziende e imprese web.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2010/02/16/crowdsourcing-nuovi-modelli-impresa/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>L&#8217;esperienza del crowdsourcing in un workshop alla IULM</title>
		<link>http://www.7thfloor.it/2010/01/19/crowdsourcing-master-iulm-milano/</link>
		<comments>http://www.7thfloor.it/2010/01/19/crowdsourcing-master-iulm-milano/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:00:29 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[evento]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[master tourism management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4088</guid>
		<description><![CDATA[20 gennaio 2010, alle 10.00 presso l'Università IULM di Milano (in Via Carlo Bo, 1, Aula 144 - IULM 1 quarto piano), una tavola rotonda dal titolo: Crowdsourcing Experience - Logiche collaborative nell’Enterprise 2.0. Il punto di partenza dell’incontro è la consapevolezza di quanto la rete stia cambiando i paradigmi delle relazioni sociali facendo emergere nuovi modelli partecipativi d’impresa e di come tutto ciò renda necessario formare nuove figure professionali per il marketing e la comunicazione 2.0 che sappiano interpretare e tradurre i forti cambiamenti in atto.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2010/01/19/crowdsourcing-master-iulm-milano/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brainstorming: Wired, Telethon e il Master in Social Media Marketing</title>
		<link>http://www.7thfloor.it/2009/11/06/telethon-master-social-media-marketing-iulm/</link>
		<comments>http://www.7thfloor.it/2009/11/06/telethon-master-social-media-marketing-iulm/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:50:03 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[campagna online]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[Master Executive IULM]]></category>
		<category><![CDATA[master social media marketing]]></category>
		<category><![CDATA[Michela Simoncini]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Telethon]]></category>
		<category><![CDATA[web communication]]></category>
		<category><![CDATA[web marathon]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=3861</guid>
		<description><![CDATA[Andrea Genovese, digital strategist, web marketer ed editore di 7thFloor, e Luca de Fino, responsabile del dipartimento 360° Digital Influence in Ogilvy, hanno sottoposto alcuni progetti e strategie di Web Marketing agli studenti del Master in Social Media Marketing di IULM. Il brainstorming inizia ...]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/11/06/telethon-master-social-media-marketing-iulm/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Work in progress Master in Social Media Marketing IULM</title>
		<link>http://www.7thfloor.it/2009/05/18/master-in-social-media-marketing-iulm-work-inprogress/</link>
		<comments>http://www.7thfloor.it/2009/05/18/master-in-social-media-marketing-iulm-work-inprogress/#comments</comments>
		<pubDate>Mon, 18 May 2009 16:59:09 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[Milano]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2862</guid>
		<description><![CDATA[E' iniziato da qualche mese il primo Master in Social Media Marketing dell'Università IULM di Milano. Abbiamo chiesto a chi lo organizza di raccontarci i primi feedback su come sta andando il corso e di segnalare risorse e commenti dei partecipanti.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/05/18/master-in-social-media-marketing-iulm-work-inprogress/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Consumer Media Lab: Workshop di 7thFloor per il Marketing Forum</title>
		<link>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/</link>
		<comments>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/#comments</comments>
		<pubDate>Sun, 10 May 2009 19:26:59 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Consumer Media Lab]]></category>
		<category><![CDATA[Gubbio]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Richmond]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[world marketing forum]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2839</guid>
		<description><![CDATA[Perché il Team Obama è stato definito da Fast Company l'azienda più innovativa del mondo? Quali sono gli elementi di similitudine tra la campagna politica di Obama e la brand experience di un'impresa? Come è possibile applicare i modelli partecipativi del Web 2.0 e del social networking ad un prodotto/servizio da promuovere sul mercato?]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corso di Formazione in Web 2.0 e Social Media Marketing</title>
		<link>http://www.7thfloor.it/2009/02/06/corso-di-formazione-in-web-20-e-social-media-marketing/</link>
		<comments>http://www.7thfloor.it/2009/02/06/corso-di-formazione-in-web-20-e-social-media-marketing/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 08:09:23 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[formazione]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[social media lab]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[socialmedialab]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2486</guid>
		<description><![CDATA[Corso di formazione in Web 2.0, Online Business e Social Media Marketing per studenti della IULM di Milano. Molti di voi li conoscono bene. Sono due &#8220;abruzzesiani&#8221; (!), usciti dalla facoltà di Scienze della Comunicazione di Roma qualche anno fa, seguiti e portati avanti dalla cultura e dalla sensibilità di Alberto Abruzzese, ora direttore dell&#8217;Istituto [...]]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/02/06/corso-di-formazione-in-web-20-e-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

