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	<title>7thFLOOR &#187; società</title>
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	<link>http://www.7thfloor.it</link>
	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>Economia della Cultura</title>
		<link>http://www.7thfloor.it/2009/06/18/economia-della-cultura/</link>
		<comments>http://www.7thfloor.it/2009/06/18/economia-della-cultura/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:07:41 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[business etico]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[digital bohemien]]></category>
		<category><![CDATA[economia cultura]]></category>
		<category><![CDATA[informatica]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[no profit]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[sostenibilità]]></category>
		<category><![CDATA[testacciolab]]></category>
		<category><![CDATA[xister]]></category>

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		<description><![CDATA[Quali sono gli scenari in cui si muovono gli operatori culturali nelle città e in provincia? Esiste una economia reale legata alla cultura? Quali sono le strategie che hanno portato al successo alcune manifestazioni? Esiste un modo per rilanciare la promozione culturale e la creatività sommersa del Paese? Dal principio del No Profit al business etico in cultura.]]></description>
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		<title>Alt ai Normotici! Regola o eccezione?</title>
		<link>http://www.7thfloor.it/2009/06/05/hubert-jaoui-alt-ai-normotici/</link>
		<comments>http://www.7thfloor.it/2009/06/05/hubert-jaoui-alt-ai-normotici/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 07:30:24 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[crisi]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Hubert Jaoui]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[nerme]]></category>
		<category><![CDATA[società]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2851</guid>
		<description><![CDATA[Un amico psichiatra mi diceva: "La società si preoccupa degli psicotici e dei nevrotici. Cosa fa per i normotici?". Cos'è un normotico: è una persona che ha l'ossessione di essere nella norma e per questo disposta a fare cose assurde, anche contro il proprio interesse pur di comportarsi in modo "normale".]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Invertising: il Futuro dell&#8217;Advertising secondo Paolo Iabichino</title>
		<link>http://www.7thfloor.it/2009/05/29/invertising-advertising-paolo-iabichino-ogilvy-festival-economia/</link>
		<comments>http://www.7thfloor.it/2009/05/29/invertising-advertising-paolo-iabichino-ogilvy-festival-economia/#comments</comments>
		<pubDate>Fri, 29 May 2009 13:38:16 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[crisi]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Futuro]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ogilvyone]]></category>
		<category><![CDATA[Paolo Iabichino]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[wired]]></category>

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		<description><![CDATA[In una società sempre più fluida e attraversata da così profondi travolgimenti, ha ancora senso scegliere un target per le proprie comunicazioni? I consumatori si riconoscono di più nelle classificazioni socio-demografiche o nelle tribù che rivelano il senso di appartenenza a un'identità comune?]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE</title>
		<link>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/</link>
		<comments>http://www.7thfloor.it/2009/03/27/social-media-esplorare-i-confini-tra-societa-media-e-comunicazione/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 10:25:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Assodigitale]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Forum Comunicazione Italiana]]></category>
		<category><![CDATA[Genovese]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mercato]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[TheBlogTV]]></category>

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		<description><![CDATA[Forum della Comunicazione Italiana Roma, Palazzo dei Congressi &#8211; EUR Sala 3 (ore 14:00-16:00) SOCIAL MEDIA: ESPLORARE I CONFINI TRA SOCIETÀ MEDIA E COMUNICAZIONE Perché Barack Obama è stato eletto uomo marketing dell&#8217;anno? Consum-Autori e Social Media stanno ridefinendo le regole e le strategie della comunicazione? Quali strategie per competere tra concetti innovativi e tendenze [...]]]></description>
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		<item>
		<title>Rapporto Assinform 2009: Previsioni per il Mercato IT</title>
		<link>http://www.7thfloor.it/2009/03/10/rapporto-assinform-2009-previsioni-per-il-mercato-it/</link>
		<comments>http://www.7thfloor.it/2009/03/10/rapporto-assinform-2009-previsioni-per-il-mercato-it/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 20:24:32 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[Assinform]]></category>
		<category><![CDATA[ICT]]></category>
		<category><![CDATA[informaion technology]]></category>
		<category><![CDATA[informatica]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[politica]]></category>
		<category><![CDATA[reti]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[tlc]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2617</guid>
		<description><![CDATA[Information Technology: mercato a 20.343 milioni di euro, ma l'occupazione perde 29.000 addetti nel secondo e terzo trimestre del 2008. 2008/2007: cala l'hardware (-0,2% ), tengono servizi informatici e software (+1,3%); rallenta la domanda delle imprese + 0,7%; la spesa della Pa continua a scendere: - 0,5; forte frenata nella crescita del mercato consumer a +4,4%. TLC 2008: mercato a 44.120 milioni di Euro, -0,2% sul 2007; previsioni 2009: + 0,7% sul 2008]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Il Vero E-Learning</title>
		<link>http://www.7thfloor.it/2008/06/23/il-vero-e-learning/</link>
		<comments>http://www.7thfloor.it/2008/06/23/il-vero-e-learning/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 07:11:46 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[e-learning]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Marketing e innovazione]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[organizzazione]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[università]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/23/il-vero-e-learning/</guid>
		<description><![CDATA[IL VERO E-LEARNING Intervista ad Alberto Quagliata Professore Associato di Didattica generale e di Tecniche della Formazione A cura di Alessia Vagliviello Sentiamo spesso parlare di e-learning, ma ci sembra una pratica ancora in &#8220;sperimentazione&#8221;. E&#8217; una modalità di progettazione e fruizione della formazione che modifica i tempi, i luoghi e le forme con cui [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>TechGarage: università, start-up digitali, venture capitalist</title>
		<link>http://www.7thfloor.it/2008/06/19/techgarage-universita-start-up-digitali-venture-capitalist/</link>
		<comments>http://www.7thfloor.it/2008/06/19/techgarage-universita-start-up-digitali-venture-capitalist/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 07:32:06 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[evento]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[impresa]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/19/techgarage-universita-start-up-digitali-venture-capitalist/</guid>
		<description><![CDATA[Techgarage &#8217;08 20 giugno 2008 &#8211; dalle ore 9.00Università LUISS Guido Carli viale Pola, 12 Roma La prima edizione di TechGarage, organizzato da dpixel, advisor e gestore di dseed, e dalla LUISS “Guido Carli”, si svolgerà il 20 giugno a Roma presso la sede storica della LUISS in viale Pola al 12. TechGarage è un [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>7thFloor 12: Enterprise 2.0 &#8211; Future China &#8211; Cultural Experience &#8211; Buzz Marketing</title>
		<link>http://www.7thfloor.it/2008/06/15/7thfloor-12-morace/</link>
		<comments>http://www.7thfloor.it/2008/06/15/7thfloor-12-morace/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 22:03:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Creatività]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thfloor 12]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[estetica]]></category>
		<category><![CDATA[generazioni]]></category>
		<category><![CDATA[gusto]]></category>
		<category><![CDATA[Morace]]></category>
		<category><![CDATA[professioni]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[sviluppo]]></category>
		<category><![CDATA[Top articles]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/06/15/7thfloor-12-morace/</guid>
		<description><![CDATA[Il nuovo numero di 7thFloor Il 12°, è dedicato all’Enterprise 2.0, all’experience design in ambito culturale e retail, al marketing e alle nuove tendenze del consumo. Presentato al World Marketing &#38; Sales Forum di Milano e in altri eventi. Questo numero definisce sempre di più la direzione creativa intrapresa con l’entrata di Andrea Steinfl e [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corporate blogging, internet advertising e digital PR</title>
		<link>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</link>
		<comments>http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/#comments</comments>
		<pubDate>Tue, 06 May 2008 07:11:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[azienda]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consulenza]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[governo]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mclips]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[potere]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[reti]]></category>
		<category><![CDATA[ricerca]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[strategia]]></category>
		<category><![CDATA[università]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/05/06/corporate-blogging-internet-advertising-e-digital-pr/</guid>
		<description><![CDATA[Perché mai le imprese dovrebbero interessarsi ai blog, ai social network e alle nuove applicazioni web 2.0? I manager che conoscono la risposta sono sempre più numerosi: alcuni se ne sono occupati con la giusta attenzione e ne hanno tratto un sensibile vantaggio di immagine per la propria organizzazione; altri se ne sono disinteressati, solo [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interviste al direttore di 7thFloor: chi è Andrea Genovese?</title>
		<link>http://www.7thfloor.it/2008/02/29/interviste-al-direttore-chi-e-andrea-genovese/</link>
		<comments>http://www.7thfloor.it/2008/02/29/interviste-al-direttore-chi-e-andrea-genovese/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 11:21:02 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[azienda]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[cross-media]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[distribuzione]]></category>
		<category><![CDATA[estetica]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gusto]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[Imprenditori digitali]]></category>
		<category><![CDATA[imprese]]></category>
		<category><![CDATA[intervista]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[master]]></category>
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		<description><![CDATA[Intervista ad Andrea Genovese, consulente, formatore, coach, fondatore di 7th Floor (www.7thfloor.it), una rivelazione nel panorama delle free press italiane. 7th Floor è la prima free press (carta e web) per il mondo corporate e business. Un magazine moderno e intelligente, che guarda all&#8217;innovazione, alla conoscenza e alla creatività. DP &#8211; Da cosa nasce l&#8217;idea [...]]]></description>
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