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	<title>7thFLOOR &#187; target</title>
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		<title>Invertising: il Futuro dell&#8217;Advertising secondo Paolo Iabichino</title>
		<link>http://www.7thfloor.it/2009/05/29/invertising-advertising-paolo-iabichino-ogilvy-festival-economia/</link>
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		<pubDate>Fri, 29 May 2009 13:38:16 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
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		<description><![CDATA[In una società sempre più fluida e attraversata da così profondi travolgimenti, ha ancora senso scegliere un target per le proprie comunicazioni? I consumatori si riconoscono di più nelle classificazioni socio-demografiche o nelle tribù che rivelano il senso di appartenenza a un'identità comune?]]></description>
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		<title>Design Continuum: Experience Amplifon</title>
		<link>http://www.7thfloor.it/2008/06/15/experience-design-continuum-amplifon/</link>
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		<pubDate>Sun, 15 Jun 2008 20:15:49 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Design]]></category>
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		<description><![CDATA[Continuum Experience di Andrea Genovese e Gioacchino Difazio Fin dal 1983 Continuum (www.dcontinuum.com) è una delle più importanti aziende mondiali nell&#8217;innovazione dei prodotti industriali. Il nome scelto dai fondatori, sancisce la nascita di un nuovo modo di intendere il design: non più fatto da soli designer, ma da gruppi di lavoro eterogenei, un continuum appunto [...]]]></description>
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		<title>Il Futuro Della Pubblicità: 7th Floor Intervista Pino Rozzi 1861United</title>
		<link>http://www.7thfloor.it/2008/04/02/new-advertising-intervista-pino-rozzi-1861united/</link>
		<comments>http://www.7thfloor.it/2008/04/02/new-advertising-intervista-pino-rozzi-1861united/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 09:16:57 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
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		<category><![CDATA[In primo piano]]></category>
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		<description><![CDATA[Intervista a Pino Rozzi, direttore dell&#8217;agenzia 1861United del Gruppo WPP. I mercati dell&#8217;ansia, la ricerca dell&#8217;infelicità, cannoni e cecchini, arte e Led Zeppelin, Herman Hesse, ispirazione e Bauhaus, Armstrong, nicchie, code lunghe e un grande foglio bianco chiamato internet. di Andrea Genovese (7th floor) La sede della 1861United a Milano Come è cambiata la pubblicità [...]]]></description>
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		<title>Interviste al direttore di 7thFloor: chi è Andrea Genovese?</title>
		<link>http://www.7thfloor.it/2008/02/29/interviste-al-direttore-chi-e-andrea-genovese/</link>
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		<pubDate>Fri, 29 Feb 2008 11:21:02 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
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		<description><![CDATA[Intervista ad Andrea Genovese, consulente, formatore, coach, fondatore di 7th Floor (www.7thfloor.it), una rivelazione nel panorama delle free press italiane. 7th Floor è la prima free press (carta e web) per il mondo corporate e business. Un magazine moderno e intelligente, che guarda all&#8217;innovazione, alla conoscenza e alla creatività. DP &#8211; Da cosa nasce l&#8217;idea [...]]]></description>
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		<title>La Globalizzazione Cambia la Moda E La Tecnologia Diventa Strategica</title>
		<link>http://www.7thfloor.it/2007/12/05/moda-tecnologia/</link>
		<comments>http://www.7thfloor.it/2007/12/05/moda-tecnologia/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 11:46:15 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[azienda]]></category>
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		<description><![CDATA[Giovani E Creatività: La Tecnologia Come Fattore Strategico. Nel mondo globale anche la Moda cambia e gli strumenti tecnologici diventano indispensabili, anche per realizzare dei sogni. Se pensate che la Moda sia un mondo in cui per vincere basta avere le migliori idee creative, potreste ricredervi. Per riuscire a operare in un mercato sempre più [...]]]></description>
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		<title>Tendenze della comunicazione: dai target alle generazioni</title>
		<link>http://www.7thfloor.it/2007/10/21/profilare-i-target-le-generazioni/</link>
		<comments>http://www.7thfloor.it/2007/10/21/profilare-i-target-le-generazioni/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 06:00:18 +0000</pubDate>
		<dc:creator>Redazione 7thFLOOR</dc:creator>
				<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[7thfloor 9]]></category>
		<category><![CDATA[future concept lab]]></category>
		<category><![CDATA[generazioni]]></category>
		<category><![CDATA[Moka]]></category>
		<category><![CDATA[Morace]]></category>
		<category><![CDATA[target]]></category>

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		<description><![CDATA[di Francesco Morace* POSH TWEENS 8-12. Sono gli adolescenti amanti delle novità, forse gli ultimi e gli unici a seguire le logiche tradizionali dell&#8217;ultima moda, seguendo estetiche omologate e riconoscibili, facilmente incasellabili nello scenario delle marche e delle griffe. La complicità con il mondo delle mamme risulta fondamentale: esse non solo riproducono sui figli un&#8217;esigenza [...]]]></description>
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