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	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>7thFloor 12: Enterprise 2.0 &#8211; Future China &#8211; Cultural Experience &#8211; Buzz Marketing</title>
		<link>http://www.7thfloor.it/2008/06/15/7thfloor-12-morace/</link>
		<comments>http://www.7thfloor.it/2008/06/15/7thfloor-12-morace/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 22:03:22 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Creatività]]></category>
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		<category><![CDATA[7thfloor 12]]></category>
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		<description><![CDATA[Il nuovo numero di 7thFloor Il 12°, è dedicato all’Enterprise 2.0, all’experience design in ambito culturale e retail, al marketing e alle nuove tendenze del consumo. Presentato al World Marketing &#38; Sales Forum di Milano e in altri eventi. Questo numero definisce sempre di più la direzione creativa intrapresa con l’entrata di Andrea Steinfl e [...]]]></description>
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		<title>Esternalizzazione, Sostenibilità e Tecnologia ICT: intervista a Filippo Passerini CIO Procter&amp;Gamble</title>
		<link>http://www.7thfloor.it/2008/06/15/retail-experience-proctergamble/</link>
		<comments>http://www.7thfloor.it/2008/06/15/retail-experience-proctergamble/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 20:01:27 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[acquisto]]></category>
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		<category><![CDATA[CIO]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing e innovazione]]></category>
		<category><![CDATA[Passerini]]></category>
		<category><![CDATA[Procter&Gamble]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[rfid]]></category>
		<category><![CDATA[sostenibilità]]></category>
		<category><![CDATA[tecnologia]]></category>
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		<description><![CDATA[Retail Marketing: il caso P&#38;G L&#8217;innovazione si può pianificare e controllare attraverso progetti fondati su esternalizzazione, sostenibilità e tecnologia ICT. È quanto sostiene Filippo Passerini, CIO mondiale di Procter&#38;Gamble che dal 2007 ha contribuito in prima persona a modificare il modello di business del colosso di Cincinnati. di Marco Oltrona Visconti Quali sono le tecnologie [...]]]></description>
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		<title>Ispirazione, Marketing e Vendite</title>
		<link>http://www.7thfloor.it/2008/04/19/wmsf-7thfloor-chris-anderson/</link>
		<comments>http://www.7thfloor.it/2008/04/19/wmsf-7thfloor-chris-anderson/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 10:55:08 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[7th floor]]></category>
		<category><![CDATA[Crhis Anderson]]></category>
		<category><![CDATA[hsm]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[ispirazione]]></category>
		<category><![CDATA[milano 2008]]></category>
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		<category><![CDATA[strategia]]></category>
		<category><![CDATA[Top articles]]></category>
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		<description><![CDATA[7th FLOOR insieme a Chris Anderson al World Marketing &#38; Sales Forum 17-18 giugno a Milano per il World Marketing &#38; Sales Forum, un evento esclusivo per i lettori di 7th FLOOR Anche quest&#8217;anno 7thFLOOR partecipa all&#8217;evento più importante italiano dedicato al Marketing e lo fa organizzando un&#8217;evento nell&#8217;evento, un faccia-a-faccia con Chris Anderson in [...]]]></description>
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		<title>Il Futuro Della Pubblicità: 7th Floor Intervista Pino Rozzi 1861United</title>
		<link>http://www.7thfloor.it/2008/04/02/new-advertising-intervista-pino-rozzi-1861united/</link>
		<comments>http://www.7thfloor.it/2008/04/02/new-advertising-intervista-pino-rozzi-1861united/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 09:16:57 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Creatività]]></category>
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		<category><![CDATA[Arte]]></category>
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		<category><![CDATA[coda lunga]]></category>
		<category><![CDATA[comunicazione]]></category>
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		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[Herman Hesse]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[ispirazione]]></category>
		<category><![CDATA[Led Zeppelin]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[nicchie]]></category>
		<category><![CDATA[Pino Rozzi]]></category>
		<category><![CDATA[pubblicità]]></category>
		<category><![CDATA[target]]></category>
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		<description><![CDATA[Intervista a Pino Rozzi, direttore dell&#8217;agenzia 1861United del Gruppo WPP. I mercati dell&#8217;ansia, la ricerca dell&#8217;infelicità, cannoni e cecchini, arte e Led Zeppelin, Herman Hesse, ispirazione e Bauhaus, Armstrong, nicchie, code lunghe e un grande foglio bianco chiamato internet. di Andrea Genovese (7th floor) La sede della 1861United a Milano Come è cambiata la pubblicità [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Imprese Digitali: Funambolici Italiani</title>
		<link>http://www.7thfloor.it/2008/03/17/imprese-digitali-funambol-capobianco-mobile-opensource/</link>
		<comments>http://www.7thfloor.it/2008/03/17/imprese-digitali-funambol-capobianco-mobile-opensource/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 07:29:19 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[7th floor]]></category>
		<category><![CDATA[funambol]]></category>
		<category><![CDATA[galoppini]]></category>
		<category><![CDATA[Genovese]]></category>
		<category><![CDATA[Imprenditori digitali]]></category>
		<category><![CDATA[imprese digitali]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile 2.0]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Top articles]]></category>
		<category><![CDATA[ventur capital]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/03/17/imprese-digitali-funambol-capobianco-mobile-opensource/</guid>
		<description><![CDATA[Come far diventare l’Italia un centro di eccellenza dell’Hi-Tech finanziato da soldi statunitensi. Il caso Funambol. Fabrizio Capobianco è un giovane imprenditore italiano che vive e lavora a Silicon Valley. Ingegnere, sposato, tra i pochi che è riuscito a convincere dei venture capitalist a finanziare la sua impresa digitale, Funambol, che sviluppa e commercializza in [...]]]></description>
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		<title>Antropologia dello shopping: il comportamento dei clienti</title>
		<link>http://www.7thfloor.it/2008/03/17/antropologia-dello-shopping-il-comportamento-dei-clienti/</link>
		<comments>http://www.7thfloor.it/2008/03/17/antropologia-dello-shopping-il-comportamento-dei-clienti/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 06:10:55 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thfloor 8]]></category>
		<category><![CDATA[acquisto]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing e innovazione]]></category>
		<category><![CDATA[Paco Underhill]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Top articles]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2007/07/02/antropologia-dello-shopping-il-comportamento-dei-clienti/</guid>
		<description><![CDATA[Paco Underhill studia il comportamento dei consumatori nei negozi: ne emerge una scienza dai risultati sorprendenti. Venduto in due milioni di copie e tradotto in 25 lingue. E’ “Why we buy: the science of shopping” di Paco Underhill, uscito in Italia con il titolo “Antropologia dello shopping” (Sperling&#38;Kupfer). Sono numeri che ci parlano dell’attenzione che [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Interviste al direttore di 7thFloor: chi è Andrea Genovese?</title>
		<link>http://www.7thfloor.it/2008/02/29/interviste-al-direttore-chi-e-andrea-genovese/</link>
		<comments>http://www.7thfloor.it/2008/02/29/interviste-al-direttore-chi-e-andrea-genovese/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 11:21:02 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
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		<category><![CDATA[blog]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[contenuti]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[cross-media]]></category>
		<category><![CDATA[Cultura]]></category>
		<category><![CDATA[distribuzione]]></category>
		<category><![CDATA[estetica]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gusto]]></category>
		<category><![CDATA[idee]]></category>
		<category><![CDATA[Imprenditori digitali]]></category>
		<category><![CDATA[imprese]]></category>
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		<category><![CDATA[reti]]></category>
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		<description><![CDATA[Intervista ad Andrea Genovese, consulente, formatore, coach, fondatore di 7th Floor (www.7thfloor.it), una rivelazione nel panorama delle free press italiane. 7th Floor è la prima free press (carta e web) per il mondo corporate e business. Un magazine moderno e intelligente, che guarda all&#8217;innovazione, alla conoscenza e alla creatività. DP &#8211; Da cosa nasce l&#8217;idea [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Il Talento Dell&#8217;Italia Nel Produrre Felicità Quotidiana</title>
		<link>http://www.7thfloor.it/2008/02/04/morace-future-concept-lab-senso-italia-estetica-eccellenza-modello-imprese/</link>
		<comments>http://www.7thfloor.it/2008/02/04/morace-future-concept-lab-senso-italia-estetica-eccellenza-modello-imprese/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 14:42:07 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[design italiano]]></category>
		<category><![CDATA[francecso morace]]></category>
		<category><![CDATA[future concept lab]]></category>
		<category><![CDATA[il senso dell'Italia]]></category>
		<category><![CDATA[imprese e globalizzazione]]></category>
		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[modelli di sviluppo]]></category>
		<category><![CDATA[rinascimento italiano]]></category>
		<category><![CDATA[talento e creatività]]></category>
		<category><![CDATA[tendenze]]></category>
		<category><![CDATA[Top articles]]></category>

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		<description><![CDATA[Il mercato dell&#8217;eccellenza quotidiana. I tre settori di riferimento: abbigliamento, arredamento e alimentazione. La vocazione estetica, la capacità di &#8220;sentire&#8221;. La creatività quotidiana e spontanea. Il nuovo Rinascimento e il ruolo del talento e della creatività italiana nei mercati emergenti. &#8220;Se, come pensiamo, ci stiamo avviando verso una società delle emozioni e delle sensazioni, l&#8217;Italia [...]]]></description>
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		<title>Dee, Donne e Potere: Vipere o Creature Celesti ai Vertici delle Organizzazioni?</title>
		<link>http://www.7thfloor.it/2008/01/09/donne-capo-potere-organizzazioni/</link>
		<comments>http://www.7thfloor.it/2008/01/09/donne-capo-potere-organizzazioni/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 14:36:43 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Tendenze]]></category>
		<category><![CDATA[Bolen]]></category>
		<category><![CDATA[condivisione]]></category>
		<category><![CDATA[dee]]></category>
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		<category><![CDATA[In primo piano]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[potere]]></category>
		<category><![CDATA[pubblicità]]></category>
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		<category><![CDATA[Top articles]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/2008/01/09/donne-capo-potere-organizzazioni/</guid>
		<description><![CDATA[Dentro ad ogni donna, di potere o no, abitano molte dee e nel corso della storia personale le divinità si succedono. Così anche per Antonella, Monica, Michela ed Anna, le protagoniste di questa nostra piccola inchiesta sulle donne capo. Le caratteristiche stesse si alternano, si mescolano e si trasformano. Ma perché continuano ad essere approvate [...]]]></description>
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		<slash:comments>19</slash:comments>
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		<title>AdSense And Robin Good: The First Italian To Earn His Living From Google &#8211; The 7thfloor Interview</title>
		<link>http://www.7thfloor.it/2007/12/14/robin-good-living-with-adsense-interview-by-7thfloor/</link>
		<comments>http://www.7thfloor.it/2007/12/14/robin-good-living-with-adsense-interview-by-7thfloor/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 08:06:11 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Imprenditori digitali]]></category>
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		<category><![CDATA[In primo piano]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[master]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Robin Good]]></category>
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		<description><![CDATA[Leggo attraverso il bellissimo MasterNewMedia.org del nostro più conosciuto &#8220;media guru&#8221; italiano, Robin Good, gli apprezzamenti per il nostro progetto editoriale, 7th Floor, relativamente al fatto che siamo riusciti, nel nostro piccolo, a dargli una grande visibilità, soprattutto all&#8217;interno delle imprese italiane. Nella blogosfera e nei barcamp, ma soprattutto oltreoceano, lui è già oltremodo famoso. [...]]]></description>
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