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	<title>7thFLOOR &#187; wired</title>
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	<description>Web Marketing &#38; Digital Branding, Life &#38; Business Coaching</description>
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		<title>Applicazioni per iPad: anteprima di La Vita Nòva</title>
		<link>http://www.7thfloor.it/2010/10/18/nova24-ipad-sole24ore-la-vita-nova/</link>
		<comments>http://www.7thfloor.it/2010/10/18/nova24-ipad-sole24ore-la-vita-nova/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 16:15:50 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[applicazione]]></category>
		<category><![CDATA[creatività]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[La Vita Nova]]></category>
		<category><![CDATA[magazine digitali]]></category>
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		<category><![CDATA[Nova24]]></category>
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		<category><![CDATA[Sole24Ore]]></category>
		<category><![CDATA[wired]]></category>

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		<description><![CDATA[Esce "La Vita Nova", la nuova applicazione iPad del settimanale del Sole 24 Ore dedicato a ricerca, innovazione, creatività. sull'App Store gratuita dal 21 ottobre.
]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Frontiers of Interaction 2010</title>
		<link>http://www.7thfloor.it/2010/05/18/frontiers-of-interaction-2010-roma/</link>
		<comments>http://www.7thfloor.it/2010/05/18/frontiers-of-interaction-2010-roma/#comments</comments>
		<pubDate>Tue, 18 May 2010 10:11:24 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[conferenza innovazione]]></category>
		<category><![CDATA[Frontiers of Interaction]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[Leandro Agrò]]></category>
		<category><![CDATA[Matteo Penzo]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=4439</guid>
		<description><![CDATA[Frontiers of Interaction, Roma 3 e 4 Giugno, Acquario Romano. E' una delle conferenze italiane più interessanti, interattive, partecipative sui temi di frontiera dell'innovazione.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Brainstorming: Wired, Telethon e il Master in Social Media Marketing</title>
		<link>http://www.7thfloor.it/2009/11/06/telethon-master-social-media-marketing-iulm/</link>
		<comments>http://www.7thfloor.it/2009/11/06/telethon-master-social-media-marketing-iulm/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:50:03 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[campagna online]]></category>
		<category><![CDATA[IULM]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[Master Executive IULM]]></category>
		<category><![CDATA[master social media marketing]]></category>
		<category><![CDATA[Michela Simoncini]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Telethon]]></category>
		<category><![CDATA[web communication]]></category>
		<category><![CDATA[web marathon]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=3861</guid>
		<description><![CDATA[Andrea Genovese, digital strategist, web marketer ed editore di 7thFloor, e Luca de Fino, responsabile del dipartimento 360° Digital Influence in Ogilvy, hanno sottoposto alcuni progetti e strategie di Web Marketing agli studenti del Master in Social Media Marketing di IULM. Il brainstorming inizia ...]]></description>
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		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Invertising: il Futuro dell&#8217;Advertising secondo Paolo Iabichino</title>
		<link>http://www.7thfloor.it/2009/05/29/invertising-advertising-paolo-iabichino-ogilvy-festival-economia/</link>
		<comments>http://www.7thfloor.it/2009/05/29/invertising-advertising-paolo-iabichino-ogilvy-festival-economia/#comments</comments>
		<pubDate>Fri, 29 May 2009 13:38:16 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Creatività]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[comunicazione]]></category>
		<category><![CDATA[consumatori]]></category>
		<category><![CDATA[crisi]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Futuro]]></category>
		<category><![CDATA[Italia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ogilvyone]]></category>
		<category><![CDATA[Paolo Iabichino]]></category>
		<category><![CDATA[società]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2914</guid>
		<description><![CDATA[In una società sempre più fluida e attraversata da così profondi travolgimenti, ha ancora senso scegliere un target per le proprie comunicazioni? I consumatori si riconoscono di più nelle classificazioni socio-demografiche o nelle tribù che rivelano il senso di appartenenza a un'identità comune?]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Frontiers of Interaction 2009: Social Networking, Internet of Things e Smart Cities</title>
		<link>http://www.7thfloor.it/2009/05/14/frontiere-interazione-2009social-networking-internet-of-things-e-smart-cities/</link>
		<comments>http://www.7thfloor.it/2009/05/14/frontiere-interazione-2009social-networking-internet-of-things-e-smart-cities/#comments</comments>
		<pubDate>Thu, 14 May 2009 12:34:31 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[design sostenibile]]></category>
		<category><![CDATA[design urbano]]></category>
		<category><![CDATA[Frontiere dell'Interazione 2009]]></category>
		<category><![CDATA[Frontiers of Interaction]]></category>
		<category><![CDATA[green e geek]]></category>
		<category><![CDATA[Idearium]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Leandro Agrò]]></category>
		<category><![CDATA[reti intelligenti]]></category>
		<category><![CDATA[roma]]></category>
		<category><![CDATA[singolarità]]></category>
		<category><![CDATA[Smart Cities]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[widetag]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2853</guid>
		<description><![CDATA[Social Network, Internet degli Oggetti, Città Senzienti, sono i temi della quinta edizione di Frontiers of Interaction 2009. In primo piano le nuove modalità con cui le persone comunicano (social networking), le tecnologie per farlo (Internet of Things) e le città che diventano i luoghi fisici della sperimentazione (Smart Cities). A Roma l'8 giugno presso l'Acquario Romano - Casa dell'Architettura, dalle 9 alle 18 in Piazza Manfredo Fanti 47.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/05/14/frontiere-interazione-2009social-networking-internet-of-things-e-smart-cities/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Consumer Media Lab: Workshop di 7thFloor per il Marketing Forum</title>
		<link>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/</link>
		<comments>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/#comments</comments>
		<pubDate>Sun, 10 May 2009 19:26:59 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[Consumer Media Lab]]></category>
		<category><![CDATA[Gubbio]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Richmond]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[world marketing forum]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2839</guid>
		<description><![CDATA[Perché il Team Obama è stato definito da Fast Company l'azienda più innovativa del mondo? Quali sono gli elementi di similitudine tra la campagna politica di Obama e la brand experience di un'impresa? Come è possibile applicare i modelli partecipativi del Web 2.0 e del social networking ad un prodotto/servizio da promuovere sul mercato?]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/05/10/consumer-media-lab-workshop-di-7thfloor-per-il-marketing-forum/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Meet The Media Guru: Cory Doctorow</title>
		<link>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/</link>
		<comments>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 23:22:35 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[boing boing]]></category>
		<category><![CDATA[Cory Doctorow]]></category>
		<category><![CDATA[editoria digitale]]></category>
		<category><![CDATA[Mattei]]></category>
		<category><![CDATA[meet the media guru]]></category>
		<category><![CDATA[mgm]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=2594</guid>
		<description><![CDATA[Scenari dell'editoria digitale
BoingBoing.net - L'era della distrazione

Cory Doctorow porta a Meet the Media Guru la sua esperienza di scrittore fantascientifico e blogger tra i più amati della rete e lancia le proprie riflessioni su tecnologia, società, creatività e futuro.]]></description>
		<wfw:commentRss>http://www.7thfloor.it/2009/03/06/media-guru-cory-doctorow-boing-boing-editoria-digitale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enterprise 2.0 e TamTamyDay: Innovare Al Tempo Della Crisi &#8211; Evento</title>
		<link>http://www.7thfloor.it/2008/11/27/tamtamyday-enterprise-20-innovare-al-tempo-della-crisi-evento/</link>
		<comments>http://www.7thfloor.it/2008/11/27/tamtamyday-enterprise-20-innovare-al-tempo-della-crisi-evento/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 07:37:56 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[313]]></category>
		<category><![CDATA[Blogosfere]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[David Orban]]></category>
		<category><![CDATA[Enrico Cisnetto]]></category>
		<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[Enterprise Social Networking]]></category>
		<category><![CDATA[Federico Rampini]]></category>
		<category><![CDATA[Finaki]]></category>
		<category><![CDATA[Francesco Giavazzi]]></category>
		<category><![CDATA[Franco De Benedetti]]></category>
		<category><![CDATA[Gian Angelo Geminiani]]></category>
		<category><![CDATA[Giuseppe Turani]]></category>
		<category><![CDATA[Il Sole 24 ORE]]></category>
		<category><![CDATA[Intesa Sanpaolo]]></category>
		<category><![CDATA[Mafe de Baggis]]></category>
		<category><![CDATA[Marco Massarotto]]></category>
		<category><![CDATA[Marco Montemagno]]></category>
		<category><![CDATA[Marketing & innovation]]></category>
		<category><![CDATA[Massimo Gaggi]]></category>
		<category><![CDATA[Medici Senza Frontiere]]></category>
		<category><![CDATA[Reply]]></category>
		<category><![CDATA[SDA Bocconi]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[TamTamyDay]]></category>
		<category><![CDATA[telecom italia]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1728</guid>
		<description><![CDATA[Reply e Blogosfere organizzano l&#8217;evento online &#8220;Innovare con l&#8217;Enterprise 2.0 al tempo della crisi&#8221;. Oggi, 27 novembre, su www.tamtamyday.com, si terrà il primo TamTamyDay, un evento online ospitato sulla piattaforma TamTamy di Reply, dedicato alla crisi dei mercati e al mondo Enterprise 2.0, che metterà a confronto top manager, giornalisti, blogger ed economisti. L&#8217;evento, interamente [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>WIRED. Tutto Quello Che Avreste Voluto Sapere Sul Lancio Più Atteso Di Internet E Non Avete Mai Osato Chiedere</title>
		<link>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/</link>
		<comments>http://www.7thfloor.it/2008/11/14/wewired-colazione-da-wired-campagna-di-lancio-in-italia-riccardo-luna/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 16:49:35 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Alexandra Parolini]]></category>
		<category><![CDATA[Angelo Di Veroli]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cambiamento]]></category>
		<category><![CDATA[campagna di lancio]]></category>
		<category><![CDATA[colazione da Wired]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Laura Penitenti]]></category>
		<category><![CDATA[Lele Dainesi]]></category>
		<category><![CDATA[lifestream]]></category>
		<category><![CDATA[lovemark]]></category>
		<category><![CDATA[Luca De Fino]]></category>
		<category><![CDATA[Marketing & innovation]]></category>
		<category><![CDATA[Mogulus]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Paolo Iabichino]]></category>
		<category><![CDATA[Redazione 2.0]]></category>
		<category><![CDATA[Riccardo Luna]]></category>
		<category><![CDATA[weWIRED]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[WIRED Italia]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1551</guid>
		<description><![CDATA[Riccardo Luna, il Direttore di WIRED Italia, ha organizzato una tavola rotonda per l'inizio della campagna di lancio della testata: è l'occasione ideale per una veloce carrellata su alcune parole chiave del progetto e le persone che vi stanno dietro. ]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>WIRED: Come La Tecnologia Può Cambiare Il Mondo</title>
		<link>http://www.7thfloor.it/2008/11/12/wired-come-la-tecnologia-puo-cambiare-il-mondo/</link>
		<comments>http://www.7thfloor.it/2008/11/12/wired-come-la-tecnologia-puo-cambiare-il-mondo/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 05:33:47 +0000</pubDate>
		<dc:creator>Andrea Genovese</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[7thFLOOR]]></category>
		<category><![CDATA[Alberto D'Ottavi]]></category>
		<category><![CDATA[Andrea Genovese]]></category>
		<category><![CDATA[chris anderson]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[Editoria]]></category>
		<category><![CDATA[Marketing & innovation]]></category>
		<category><![CDATA[Riccardo Luna]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[weWIRED]]></category>
		<category><![CDATA[wired]]></category>

		<guid isPermaLink="false">http://www.7thfloor.it/?p=1530</guid>
		<description><![CDATA[Intervista a Chris Anderson direttore di WIRED USA In occasione del lancio di WIRED in Italia, 7thFLOOR pubblica un&#8217;intervista esclusiva al direttore di WIRED USA, realizzata durante l&#8217;ultimo World Marketing &#38; Sales Forum di HSM, in un incontro tra Andrea Genovese direttore di 7thFLOOR, Alberto D&#8217;Ottavi e Chris Anderson. Oggi inizia anche il conto alla [...]]]></description>
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		<slash:comments>4</slash:comments>
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